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Privacy Policy

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  • Privacy Policy
Effective Date: 25th September 2025
Platform Name: Knowledge Well t/a Earhart Group Ltd (“Knowledge Well”, “we”, “us”, or “our”)
This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit our website, mobile apps, or use our related services (collectively, the “Services”).
We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

  • Controller: Knowledge Well t/a Earhart Group Ltd
  • Data Protection Contact: support@knowledge-well.com

We are the “Data Controller” for the personal information we process.

2. What Data We Collect

2.1 Information You Provide

  • Account details: name, email, password, profile photo, billing address.
  • Payment details: we use secure third-party processors (e.g., Stripe/PayPal) and do not store full card numbers.
  • Instructor data: course content, banking details for payouts, biography.
  • Communications: messages sent through our platform or to our support team.
  • Consents & preferences: marketing opt-ins, cookie preferences.

2.2 Information Collected Automatically

  • Device type, browser, IP address, operating system.
  • Usage data: pages visited, courses viewed, referring/exit pages, date/time stamps.
  • Cookies and similar technologies (see Section 10).

2.3 Sensitive Data

We do not intentionally collect special category data (e.g., health, religion) unless voluntarily supplied for specific support needs.

3. How We Use Your Data

We process personal data only where we have a lawful basis:

Purpose Lawful Basis
Creating & managing your account Performance of a contract
Delivering courses & processing payments Performance of a contract
Instructor payouts Performance of a contract
Sending service emails (e.g., password reset) Legitimate interests
Marketing emails (if opted in) Consent
Fraud prevention & platform security Legitimate interests/legal obligation
Legal compliance (tax, accounting, regulatory) Legal obligation

4. Children & Young People

  • The Services are intended for adults 18+.
  • Users aged 13–17 may use the Services only with parent/guardian consent.
  • We do not knowingly collect data from children under 13.
  • Parents/guardians may request deletion of a child’s data at support@knowledge-well.com

5. Sharing Your Data

We share personal data only when necessary:

  • Payment processors (e.g., Stripe, PayPal) to handle transactions.
  • Cloud hosting & analytics providers (e.g., AWS, Google Analytics).
  • Email and customer support services for communication.
  • Legal/regulatory authorities where required by law or to protect our rights.

All third parties are bound by contractual obligations to keep data secure and use it only for the agreed purpose.

6. International Transfers

Your data may be processed outside the UK (e.g., cloud hosting in the EEA or USA).

When we transfer data internationally, we rely on:

  • UK Adequacy Regulations, or
  • Standard Contractual Clauses and supplementary safeguards to ensure equivalent protection.

7. Data Retention

  • Account information is retained while your account is active and for up to 6 years after closure for tax and legal obligations.
  • Instructor payout and financial records are kept for 7 years as required by HMRC.
  • We will delete or anonymise data once it is no longer needed.

8. Your Rights

Under UK GDPR you have the right to:

  1. Access your personal data.
  2. Rectify inaccurate or incomplete data.
  3. Erase your data (“right to be forgotten”).
  4. Restrict or object to certain processing.
  5. Data portability (receive your data in a structured format).
  6. Withdraw consent where processing is based on consent (e.g., marketing).

To exercise these rights, email support@knowledge-well.com. We will respond within one month.

9. Security Measures

We implement technical and organisational safeguards including encryption, access controls, secure hosting, and staff training.

However, no system is completely secure. You are responsible for maintaining the confidentiality of your login credentials.

10. Cookies & Tracking

We use cookies and similar technologies for:

  • Essential functionality (e.g., login, shopping cart).
  • Analytics to improve site performance.
  • Marketing/advertising (if consented).

You can manage or disable cookies through our Cookie Banner or your browser settings.

See our separate Cookie Policy for full details.

11. Marketing Communications

  • We send marketing emails only if you have opted in.
  • You can unsubscribe at any time using the link in each email or by contacting us.

12. Third-Party Links

Our Services may contain links to third-party websites. We are not responsible for the privacy practices of those sites. We encourage you to read their privacy policies.

13. Changes to This Policy

We may update this Privacy Policy from time to time.

  • Material changes will be notified via email or site notice.
  • Continued use of the Services after changes take effect constitutes acceptance.

14. Complaints

If you have concerns, please contact us first at support@knowledge-well.com.

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO):

https://ico.org.uk | Telephone: +44 (0)303 123 1113.

15. Contact Us

Knowledge Well t/a Earhart Group Ltd

Email: support@knowledge-well.com

By using our Services, you acknowledge that you have read and understood this Privacy Policy.